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Ritani Review

HISTORY was founded in 1999 by Brian Watkins. Although it only has a decade of expertise in the diamond industry, it had quickly established themselves as an exclusive and classy brand amongst consumers.


What is the biggest difference between Ritani and other online diamond vendors is their seamless integration of online shopping and physical retail operations? Thanks to their unique “clicks and bricks” approach they expanded their partnerships across the entire United States which means that you easily can find a Ritani authorized jeweler near your location.


Ritani ships to more than 70 countries for free and what is also very convenient is free return shipping in the event of a refund within their 30-days money back guarantee.

You can also choose an alternate destination to pick up your order. Moreover, your order can be sent to one of their in-store preview partner where you can walk-in to collect your purchase.

All types of manufacturing defects are covered by lifetime warranty. Ritani offers you to bring your ring at any of their retail partners located near you. Their task will be to send the ring back to Ritani for repairs.

You might be pleased to hear that Ritani provides a lifetime upgrade where you can receive a 100% credit towards a new purchase.

You can opt for paying off your purchase within six months and enjoy 0% interest on your installments. This is very specific since other vendors do not offer such conveniences.


Owing to their particular and beautiful ring settings, Ritani made their claim to fame in the jewelry industry. What differs Ritani from their competitors is that their jewelry is all done-in-house and not mass produced and outsourced.

Every single piece of jewelry is carefully made to fit in the finest craftsmanship standards. Their settings have a very consistent quality which is of high importance for all customers.

The micro paves setting technique they pioneered is the most prominent feature of Ritani’s settings.

Ritani’s rings are all handmade since tricky features and little details can only be achieved by skilled and knowledgeable jewelers.


We are going to present you a few beautiful Ritani’s jewelry collections and hopefully, you may resolve to purchase something as soon as possible.

Endless Love

This collection is a series of wedding eternity bands with rows of micro pave diamonds lining the entire ring and it is designed to commemorate your love for someone.

Romantique Collection

Romantique Collection offers antique styled ring designs. They also contain Grecian leaf motifs.

Bella Vita

Here we find a collection of engagement rings where the center stone is surrounded by round melees.

Ritani Andare

This is a series of rings with particular twisted and coiled shanks. Andare can be translated like “tie together” so these rings actually symbolize the unity of 2 people love.

Ritani Masterwork

This is the most luxurious collection. It shows designs that are picked by the most prominent Ritani’s designers. The most outstanding pieces of jewelry are part of this collection.


As we mentioned in previous reports, many online vendors work with a virtual inventory listing and they actually do not own the diamonds. Knowing how important it can be for customers to see the diamond before purchasing it, Ritani formed partnerships with many local jewelers which means that if you want to see some diamond simply go to the nearest diamond store. The other advantage of superior customer service is Virtual Gemologist. If you have any troubles with buying a diamond, speak to a professional who will guide you through the pros/cons of the individual diamonds and give you free advice.


Ritani’s website is user-friendly and very simple to navigate. By searching over this website, you set yourself into a real mood for buying diamonds.

The diamond search interface allows you to filter and narrow down your choice. As some sort of guideline, you can also use recommended proportions as filtering parameters in order to quickly weed out 90% of badly cut diamonds.

You are allowed to use a length-to-width parameter and filter their inventory. Many other online vendors don’t offer this. This parameter can be very helpful when it comes to sorting out diamonds.


In terms of pricing, Ritani’s prices are decent and comparable to other online vendors. Sometimes they can seem a little bit pricey, but in comparison with other retailers, Ritani offers super-ideal cut at the high level of precision.


Based on everything that was stated above, I would definitely recommend you to consider Ritani during your next diamond purchasing. With very good quality and affordable prices, I am sure you will get a very special and pleasing shopping experience.

Before you buy a diamond, get personal buying advice from industry experts.

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